Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 12

(1) Robert Gunning’s readability formula attempts to identify the level of ______ in a piece of text.
(1) Fog
(2) Excellence
(3) Codification
(4) Abstraction
Answer: Fog
(2)

Assertion (A) : In the practice of his or her professional activities, a public relations practitioner should respect the collective dignity of the publics, but not of individuals.

Reason (R) : It is his/her responsibility to deal properly with everyone around that includes colleagues, employer, media and public at large.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: (A) is false, but (R) is true

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(3)

Assertion (A) : A public relations practitioner should maintain the highest level of professionalism to achieve the specific targets identified.

Reason (R) : For this, he or she should manage and manipulate the media outlets.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: (A) is true, but (R) is false
(4)

Assertion (A) : The impact of paid sales message is an additional worry for marketing communicators.

Reason (R) : The increased commercial contents in mass media make the audience tune them out because of their noise level.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R) are true
(5)

Assertion (A) : The concept of linear modernisation is still popular among power elites across the globe.

Reason (R) : It helps them expand and sustain their hold on power by their control of capitalistic means.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R) are true
(6)

Assertion (A) : RTI has become a new source of news and information.

Reason (R) : Earlier government officers were not allowed to provide information to journalists.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: (A) is true, but (R) is false
(7)

Assertion (A) : Single screen cinemas are disappearing fast in India.

Reason (R) : Because malls are being constructed in their place.

Codes :
(1) Both (A) and (R) are true and (R) is the correct explanation of (A)
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(8)

Assertion (A) : Radio plays are different from TV plays because radio plays have no actors in them.

Reason (R) : Because radio is a blind medium.

Codes :
(1) Both (A) and (R) are correct, but (R) is not the correct explanation of (A)
(2) Both (A) and (R) are correct and (R) is the correct explanation of (A)
(3) (A) is correct, but (R) is false
(4) (A) is false, but (R) is correct
Answer: (A) is false, but (R) is correct
(9)

Assertion (A) : Citizen journalism is different from professional journalism.

Reason (R) : Professional journalists do not use social media to disseminate their stories.

Codes :
(1) Both (A) and (R) are correct, but (R) is not the correct explanation of (A)
(2) Both (A) and (R) are correct and (R) is the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: (A) is true, but (R) is false
(10) Identify the chronological sequence of following AIR broadcasts :
(1) Vividh Bharathi, School broadcasts, External services, Rural broadcasts
(2) School broadcasts, Rural broadcasts, Vividh Bharathi, External services
(3) External services, Vividh Bharathi, Rural broadcasts, School broadcasts
(4) Rural broadcasts, External services, School broadcasts, Vividh Bharathi
Answer: Rural broadcasts, External services, School broadcasts, Vividh Bharathi
(11) Identify the correct sequence of the following codes :
(1) Hays Code, Fairness Doctrine, Code of Athens, ASCI Code
(2) ASCI Code, Hays Code, Fairness Doctrine, Code of Athens
(3) Fairness Doctrine, Code of Athens, ASCI Code, Hays Code
(4) Code of Athens, ASCI Code, Hays Code, Fairness Doctrine
Answer: Hays Code, Fairness Doctrine, Code of Athens, ASCI Code
(12) Identify the correct sequence of feminist media perception advocates :
(1) Margaret Gallagher, A.N. Valdivia, G. Tuchman, Betty Friedan
(2) A.N. Valdivia, G. Tuchman, Betty Friedan, Margaret Gallagher
(3) G. Tuchman, Betty Friedan, Margaret Gallagher, A.N. Valdivia
(4) Betty Friedan, G. Tuchman, Margaret Gallagher, A.N. Valdivia
Answer: Betty Friedan, G. Tuchman, Margaret Gallagher, A.N. Valdivia
(13) Identify the correct sequence of following news agencies that operated in India :
(1) Free Press, Reuters, Associated Press of India, United Press of India
(2) Reuters, Associated Press of India, Free Press, United Press of India
(3) Associated Press of India, United Press of India, Reuters, Free Press
(4) United Press of India, Reuters, Associated Press of India, Free Press
Answer: Reuters, Associated Press of India, Free Press, United Press of India
(14) Write the correct chronological order of the following social media platforms :
(1) Linkedin, facebook, youtube, twitter
(2) facebook, youtube, twitter, Linkedin
(3) youtube, twitter, Linkedin, facebook
(4) twitter, Linkedin, facebook, youtube
Answer: Linkedin, facebook, youtube, twitter
(15) Sensational, often irresponsible journalism is identified as
(1) Parachute Journalism
(2) Yellow Journalism
(3) Neo-Journalism
(4) Party Press
Answer: Yellow Journalism

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