Amazon, Asian Paints, Tata Tea top Most Purposeful Brands Ranking

Amazon, Tata Tea, and Asian Paints emerged as the most purposeful brands in India across technology, fast-moving consumer goods (FMCG), and in non-FMCG categories respectively, according to findings of the Kantar’s BrandZ India 2021 report released.  

In technology ranking, Amazon leads the index followed by Zomato, YouTube, and Google, and Swiggy jointly in 4th place. While Asian Paints topped the non-FMCG rankings, Samsung and Jio ranked jointly in the 2nd position. , followed by MRF.

The FMCG category rankings saw Tata Tea top the chart.