Gujarat CM Launches Jan Suraksha Santrupti Abhiyan to Expand Welfare Reach

Gujarat Chief Minister Bhupendra Patel, launched the Jan Suraksha Santrupti Abhiyan in Gandhinagar on June 30, 2025, to start a national campaign aimed at bringing unserved eligible citizens into scope of major government welfare schemes. The Jan Suraksha Santrupti Abhiyan campaign will expand reach to social security schemes like the Pradhan Mantri Jeevan Jyoti Bima Yojana, Pradhan Mantri Suraksha Bima Yojana, Atal Pension Yojana, and the Jan Dhan Yojana, awareness on digital fraud, and KYC updates.

Jan Suraksha Santrupti Abhiyan is the highlight as it launches a three-month national campaign (July 1 – September 30, 2025) of ensuring that no eligible citizen is unserved with government welfare benefits. Spearheaded from Gujarat, the campaign signals the government’s commitment to financial inclusion, social security, and public campaigning, all while enhancing awareness on furthering the impact of their flagship schemes launched in the preceding decade.

Campaign Purpose and Goals

• Overall Goal: Ensure 100% coverage of eligible person under flagship social welfare programs.

Objectives

• Identification of eligible but unserved citizens.

• Delivery of benefit on ground.

• Public awareness on Digital Safety and Financial Literacy.

• KYC updates and new account openings for Jan Dhan.

Covered Government Schemes

• Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)

• Pradhan Mantri Suraksha Bima Yojana (PMSBY)

• Atal Pension Yojana (APY)

• Pradhan Mantri Jan Dhan Yojana (PMJDY)

Direct Benefits Disbursed

• Three PMSBY beneficiaries were given ₹2 lakh cheques.

• One new account Jan Dhan passbook was provided as a representative show.

.

Important statistics (from the event):

• 1.93 crore Jan Dhan accounts opened in Gujarat.

• ₹21,409 crore released through Direct Benefit Transfers.

• 90 lakh beneficiaries under PMJJBY.

• 1.92 crore people under PMSBY.

Implementation:

• Collectors and local officials to create district action plans.

• Coordination with banks, urban bodies, and development officers.

• Video conferencing to add districts and villages that are far away.