______________ is a strategy of using a successful brand name to launch a new or modified product in a new category

______________ is a strategy of using a successful brand name to launch a new or modified product in a new category

Q. ______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

  1. Duo-branding
  2. Line extension
  3. Brand extension
  4. Multi-branding

Answer: Brand extension

Marketing Management MCQs
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