‘Marketing is a human activity directed at satisfying needs and wants through Exchange process’; is the statement of

‘Marketing is a human activity directed at satisfying needs and wants through Exchange process’; is the statement of

Q. ‘Marketing is a human activity directed at satisfying needs and wants through Exchange process’; is the statement of

  1. Cundiff ad still
  2. Kenneth Andrews
  3. Philip Kotler
  4. Kishwar S. Kan

Answer: Philip Kotler

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