NETA Lifetime Achievement Award to Piyush Desai

The North Eastern Tea Association (NETA) will confer its Lifetime Achievement Award on Piyush Desai, Chairman of the Wagh Bakri Tea Group, in recognition of his long-standing contribution to India’s tea industry. Founded in 1892, the Wagh Bakri Tea Group has grown into one of the country’s leading packaged tea companies, with an annual turnover exceeding ₹2,000 crore, distribution of over 50 million kg of tea, and an estimated 9% market share.

Key highlights of NETA Lifetime Achievement Award:

• Piyush Desai, Chairman of Wagh Bakri Tea Group, received the Lifetime Achievement Award from the North Eastern Tea Association (NETA).
• The award was presented in Guwahati, Assam on January 10, 2026.
• He was honoured for his significant contribution to the Indian tea industry and his role in promoting Assam tea globally.
• Piyush Desai has been associated with the Wagh Bakri Tea Group for decades, helping expand the company’s national and international presence.
• The event was attended by tea industry leaders, plantation owners, and NETA officials.
• NETA highlighted Desai’s efforts in strengthening the tea sector and supporting tea growers.
• The recognition reflects the strong relationship between Wagh Bakri Tea Group and the tea industry of Northeast India.