The ____ concept holds that consumers will favour products that offer the most in quality, performance and innovative features

The ____ concept holds that consumers will favour products that offer the most in quality, performance and innovative features

Q. The ____ concept holds that consumers will favour products that offer the most in quality, performance and innovative features.

  1. Marketing
  2. Production
  3. Product
  4. Selling

Answer: Product

Marketing Management MCQs
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