When producers, wholesalers, and retailers act as a unified system, they comprise a

When producers, wholesalers, and retailers act as a unified system, they comprise a

Q. When producers, wholesalers, and retailers act as a unified system, they comprise a

  1. Conventional marketing system.
  2. Power-based marketing system.
  3. Horizontal marketing system.
  4. Vertical marketing system.

Answer: Vertical marketing system.

Marketing Management MCQs
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