Which of the following is a strategic marketing planning tool?

Which of the following is a strategic marketing planning tool?

Q. Which of the following is a strategic marketing planning tool?

  1. The market share/market growth (BCG) matrix
  2. The consumer scanning model
  3. A market vulnerability/business opportunity matrix
  4. Market sheet analysis

Answer: The market share/market growth (BCG) matrix

Marketing Management MCQs
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