\u2206It is the first-of-its-kind and longest running coastal cleanup campaign in the world with the highest number of people participating in it.<\/p>\n\n\n\n
\u2206The Campaign will culminate on “International Coastal Clean-up Day” (17th September 2022).<\/p>\n\n\n\n
\u2206The day aims to increase public awareness about the accumulation and negative impacts of litter in oceans, on coastlines and on beaches.<\/p>\n\n\n\n
\u2206Globally, “International Coastal Clean Up Day” is celebrated on the third Saturday of September, every year.<\/p>\n\n\n\n
\u2206Through this campaign, a mass behavioural change among the masses is intended by raising awareness about how plastic usage is destroying the marine life.<\/p>\n\n\n\n
\u2206A mobile app \u201cEco Mitram\u201d has been launched to spread awareness about the campaign and also for the common people for voluntary registration for the beach cleaning activity<\/p>\n\n\n\n
\u2206Objectives:<\/p>\n\n\n\n
\u2022Running a cleanliness campaign along India\u2019s entire coastline.<\/p>\n\n\n\n
\u2022To reduce marine litter.<\/p>\n\n\n\n
\u2022Minimising the use of plastics.<\/p>\n\n\n\n
\u2022Encouraging segregation of waste at source and waste management.<\/p>\n","protected":false},"excerpt":{"rendered":"
Swachh Sagar, Surakshit Sagar Campaign \u2206It is the first-of-its-kind and longest running coastal cleanup campaign in the world with the highest number of people participating in it. \u2206The Campaign will culminate on “International Coastal Clean-up Day” (17th September 2022). \u2206The day aims to increase public awareness about the accumulation and negative impacts of litter in […]<\/p>\n","protected":false},"author":894,"featured_media":112374,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1755],"tags":[1797],"class_list":["post-112373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-upsc-important-topics","tag-upsc-daily-important-topic"],"_links":{"self":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/112373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/users\/894"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/comments?post=112373"}],"version-history":[{"count":1,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/112373\/revisions"}],"predecessor-version":[{"id":112375,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/112373\/revisions\/112375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media\/112374"}],"wp:attachment":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media?parent=112373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/categories?post=112373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/tags?post=112373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}