{"id":112399,"date":"2022-07-31T16:28:45","date_gmt":"2022-07-31T10:58:45","guid":{"rendered":"https:\/\/www.gkseries.com\/blog\/?p=112399"},"modified":"2022-09-08T15:59:19","modified_gmt":"2022-09-08T10:29:19","slug":"parle-still-the-leading-fmcg-company-in-india","status":"publish","type":"post","link":"https:\/\/www.gkseries.com\/blog\/parle-still-the-leading-fmcg-company-in-india\/","title":{"rendered":"Parle Still the leading FMCG company in India"},"content":{"rendered":"\n<p>According to&nbsp;Kantar India\u2019s annual Brand Footprint&nbsp;study, locally produced biscuit brand Parle continued to be the most popular brand among fast-moving consumer goods in India in 2021, topping the rankings for the eleventh year in a row.<\/p>\n\n\n\n<p>Based on&nbsp;Consumer Reach Points (CRPs), the report assessed the&nbsp;FMCG&nbsp;brands that consumers will choose in 2021.&nbsp;CRP&nbsp;are evaluated based on the actual purchases made by customers and the regularity with which they occur throughout a given year.<\/p>\n\n\n\n<p>In other words, CRP gauges a brand\u2019s mass appeal based on its penetration and how consumers feel about it based on how frequently they purchase it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to&nbsp;Kantar India\u2019s annual Brand Footprint&nbsp;study, locally produced biscuit brand Parle continued to be the most popular brand among fast-moving consumer goods in India in 2021, topping the rankings for the eleventh year in a row. Based on&nbsp;Consumer Reach Points (CRPs), the report assessed the&nbsp;FMCG&nbsp;brands that consumers will choose in 2021.&nbsp;CRP&nbsp;are evaluated based on the [&hellip;]<\/p>\n","protected":false},"author":894,"featured_media":112400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4611],"tags":[106,4939,4934],"offerexpiration":[],"class_list":["post-112399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-affairs-july-2022","tag-industry-current-affairs","tag-ranks-report-current-affairs","tag-ranks-reports"],"_links":{"self":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/112399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/users\/894"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/comments?post=112399"}],"version-history":[{"count":1,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/112399\/revisions"}],"predecessor-version":[{"id":112401,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/112399\/revisions\/112401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media\/112400"}],"wp:attachment":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media?parent=112399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/categories?post=112399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/tags?post=112399"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/offerexpiration?post=112399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}