According to the Celebrity Brand Valuation Report 2023 released by global consulting firm Kroll, cricketer Virat Kohli has reclaimed the top spot as India\u2019s most valued celebrity brand with a brand value of $227.9 million. This marks a 30% jump from his brand value of $176.9 million in 2022.<\/p>\n\n\n\n
Kohli\u2019s remarkable brand value surpassed that of Bollywood star Ranveer Singh<\/strong>, who claimed the second spot with a brand value of $203.1 million<\/strong>. The cricketing icon had previously overtaken Shah Rukh Khan<\/strong> in 2017 and has seen his brand value soar by 58%<\/strong> since then.<\/p>\n\n\n\n The report highlights that the overall brand value of the top 25 celebrities in 2023<\/strong> is estimated at $1.9 billion<\/strong>, an increase of 15.5%<\/strong> from the previous year. This growth is attributed to factors such as successful on-field performances, social media presence, and endorsement deals.<\/p>\n\n\n\n After Kohli and Ranveer Singh, the top five celebrity brands are:<\/p>\n\n\n\n According to Aviral Jain<\/strong>, Managing Director of Valuation Advisory Services at Kroll, Kohli\u2019s brand value is backed by his \u201cstellar and record-breaking on-field performances\u201d and a vast social media following of 375 million<\/strong>.<\/p>\n\n\n\n The report also highlights that the cumulative number of product brand endorsements<\/strong> by the top 20 celebrities increased to 484<\/strong> in 2023, a 14.2% jump<\/strong> from the previous year.<\/p>\n\n\n\n The report identified the top three brands with the most digital platform advertisements as Pepsi<\/strong> (endorsed by Ranveer Singh), Livspace<\/strong> (endorsed by Anushka Sharma and Virat Kohli), and JioCinema<\/strong> (endorsed by Alia Bhatt, MS Dhoni, and Sachin Tendulkar).<\/p>\n\n\n\n Indian celebrities have also expanded their international footprint by becoming global brand ambassadors<\/strong> for renowned names such as Gucci, Qatar Airways, and Jimmy Choo, reflecting their growing global appeal.<\/p>\n\n\n\n The article is written in simple language, with headings and subheadings. Important keywords are highlighted, and the word limit of 600 words is maintained. The tone of the article is in the style of \u201cImportant Days\u201d types, focusing on the significant achievement of Virat Kohli reclaiming the top spot as India\u2019s most valued celebrity brand and the overall growth in the brand value of Indian celebrities.<\/p>\n","protected":false},"excerpt":{"rendered":" According to the Celebrity Brand Valuation Report 2023 released by global consulting firm Kroll, cricketer Virat Kohli has reclaimed the top spot as India\u2019s most valued celebrity brand with a brand value of $227.9 million. This marks a 30% jump from his brand value of $176.9 million in 2022. Surpassing Bollywood Superstars Kohli\u2019s remarkable brand […]<\/p>\n","protected":false},"author":419,"featured_media":167850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5239],"tags":[4939],"class_list":["post-167842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-affairs-june-2024","tag-ranks-report-current-affairs"],"_links":{"self":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/167842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/users\/419"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/comments?post=167842"}],"version-history":[{"count":1,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/167842\/revisions"}],"predecessor-version":[{"id":167851,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/167842\/revisions\/167851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media\/167850"}],"wp:attachment":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media?parent=167842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/categories?post=167842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/tags?post=167842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Overall Growth in Celebrity Brand Value<\/h2>\n\n\n\n
Top Celebrity Brands<\/h2>\n\n\n\n
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Endorsement Deals and Social Media Presence<\/h2>\n\n\n\n
Digital Platform Advertisements<\/h2>\n\n\n\n
Global Brand Ambassadors<\/h2>\n\n\n\n