IT services major HCL Technologies Ltd. on Wednesday said it has signed a multi-year deal with Cricket Australia to deliver digital experiences to fans, players, and employees.<\/p>\n\n\n\n
The financial\ndetails of the deal were not disclosed.<\/p>\n\n\n\n
HCL \u201cwill help the\nAustralian cricket’s governing body provide an elevated and immersive digital\nexperience to cricket fans, players, partners, employees, and volunteers across\nthe country and around the world, through CA’s digital offerings\u201d, the company\nsaid in a statement.<\/p>\n\n\n\n
HCL will also\nengineer a digital core ecosystem for CA through a composable platform that\nwill be modular, auto-scalable, data-driven and experience-centric, it added.<\/p>\n\n\n\n
HCL will manage\nCA’s suite of digital products, including properties such as the Cricket\nAustralia Live App, cricket.com.au, bigbash.com.au and community cricket\napplications like MyCricket, and community.cricket.com.au.<\/p>\n\n\n\n
HCL Technologies\nExecutive Vice President and Country Manager at Australia and New Zealand\nMichael Horton said that the company understands the importance of retaining\nand engaging fans in today’s digital world.<\/p>\n\n\n\n
“We look\nforward to providing the Australian cricket community with leading-edge digital\ntechnologies that support real-time, engaging, personalised and unified\nexperiences\u201d, he added.<\/p>\n\n\n\n
HCL has worked with\nManchester United and Volvo Ocean Race as well.<\/p>\n\n\n\n
The\ncricket-following community is substantial in Australia, with more than 2\nmillion fans attending cricket matches during the 2018-19 season, the statement\nsaid.<\/p>\n\n\n\n
Around the world,\nthe sport of cricket has a fan base of over 2.5 billion followers.<\/p>\n\n\n\n
Digitally, CA has\nan online audience exceeding 20 million globally per year.<\/p>\n\n\n\n
Cricket Australia\nChief Executive Officer Kevin Roberts said cricket is rapidly evolving here and\noverseas, and part of that evolution involves advancements in technology and\nthe digital landscape.<\/p>\n\n\n\n
\u201cThe usage of these\n(digital) platforms continues to grow significantly, so partnering with a\nleading global technology provider to harness this growth and help us take\nadvantage of our leading position is a natural next step,” he added.<\/p>\n\n\n\n
HCL will help CA\ntake its digital offerings to the next level and allow CA to better connect\nwith and inspire communities through cricket, he said.<\/p>\n","protected":false},"excerpt":{"rendered":"
IT services major HCL Technologies Ltd. on Wednesday said it has signed a multi-year deal with Cricket Australia to deliver digital experiences to fans, players, and employees. The financial details of the deal were not disclosed. HCL \u201cwill help the Australian cricket’s governing body provide an elevated and immersive digital experience to cricket fans, players, […]<\/p>\n","protected":false},"author":13,"featured_media":2767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[45],"tags":[59],"class_list":["post-2766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-affairs-articles","tag-sports-current-affairs"],"_links":{"self":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/2766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/comments?post=2766"}],"version-history":[{"count":2,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/2766\/revisions"}],"predecessor-version":[{"id":3411,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/2766\/revisions\/3411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media\/2767"}],"wp:attachment":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media?parent=2766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/categories?post=2766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/tags?post=2766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}