Daily Current Affairs Quiz 2019<\/a><\/strong><\/p>\n\n\n\nThe Ministry of\nTourism, as part of its promotional initiatives annually releases Global Media\nCampaigns under the \u2018Incredible India\u2019 brand-line in the Television, Print,\nDigital and Social Media, in key and potential source markets overseas.<\/p>\n\n\n\n
To take the\nCampaigns to the next level, the \u2018Incredible India 2.0\u2019 Campaign was launched\nin September 2017, which marks a shift from generic promotions undertaken\nacross the world to market specific promotional plans and content creation. The\ncampaign focuses on digital and social media and the promotion of Niche Tourism\nproducts of the country.<\/p>\n\n\n\n
The campaign\nstrategy was to shift the focus from the external experience of tourist\ndestinations to the internal experience of travelers themselves. This series of\ntransformative experiences was brought alive through unique storytelling in the\nformat of autobiographies of travelers, with the tagline \u201cFind the Incredible\nYou\u201d.<\/p>\n\n\n\n
The series of films have received a very good response and have registered over 153 million views on social media. They were earlier awarded the First Prize in the category of TV Cinema Spot at the International Golden City Gate Tourism Awards at Berlin in March 2019. <\/p>\n\n\n\n
About Incredible India 2.0 <\/strong>
\u2018Incredible India 2.0\u2019 Campaign launched in September 2017 from generic promotions undertaken across the world to market-specific promotional plans and content creation.
The campaign focuses on digital and social media and the promotion of Niche Tourism products of the country.
Around five new television commercials were produced by the Ministry, which was aired globally in the television, digital and social media.
They are
Yoga:<\/strong> \u201cThe Yogi of the Racetrack\u201d
Wellness:<\/strong> \u201cThe Reincarnation of Mr. and Mrs. Jones\u201d
Luxury: <\/strong>\u201cThe Maharani of Manhattan\u201d
Cuisine:<\/strong> \u201cThe Masala MasterChef\u201d
Wildlife: <\/strong>\u201cThe Sanctuary in Paris\u201d
The campaign strategy to shift the focus from the external experience of tourist destinations to the internal experience of travelers themselves.
This series of transformative experiences brought alive through unique storytelling in the format of autobiographies of travelers.
The tagline used is\u201cFind the Incredible You\u201d.
The series of films received a very good response and have registered over 153 million views on social media.
They were awarded the First Prize in the category of TV Cinema Spot at the International Golden City Gate Tourism Awards at Berlin in March 2019.
PATA Gold Awards<\/strong> provided to tourism industry organizations and individuals making an outstanding contribution towards the successful promotion of the travel industry.
The winners of the awards set industry standards for excellence and innovation and serve as examples for others to follow. <\/p>\n","protected":false},"excerpt":{"rendered":"The Incredible India “Find the Incredible You” won the PATA Gold Award 2019 in the \u201cMarketing – Primary Government Destination\u201d category. This year\u2019s awards attracted 198 entries from 78 organizations and individuals worldwide. Daily Current Affairs Quiz 2019 The Ministry of Tourism, as part of its promotional initiatives annually releases Global Media Campaigns under the […]<\/p>\n","protected":false},"author":13,"featured_media":3902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[45],"tags":[92,195],"class_list":["post-3901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-affairs-articles","tag-awards-prizes-current-affairs","tag-pata-gold-award-2019"],"_links":{"self":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/3901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/comments?post=3901"}],"version-history":[{"count":2,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/3901\/revisions"}],"predecessor-version":[{"id":3917,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/3901\/revisions\/3917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media\/3902"}],"wp:attachment":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media?parent=3901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/categories?post=3901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/tags?post=3901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}