{"id":4280,"date":"2019-08-03T05:33:14","date_gmt":"2019-08-03T05:33:14","guid":{"rendered":"https:\/\/www.gkseries.com\/blog\/?p=4280"},"modified":"2019-08-03T05:33:16","modified_gmt":"2019-08-03T05:33:16","slug":"edelweiss-tokio-life-ties-up-with-mobikwik-to-offer-insurance-solutions","status":"publish","type":"post","link":"https:\/\/www.gkseries.com\/blog\/edelweiss-tokio-life-ties-up-with-mobikwik-to-offer-insurance-solutions\/","title":{"rendered":"Edelweiss Tokio Life ties up with MobiKwik to offer insurance solutions"},"content":{"rendered":"\n<p>Edelweiss Tokio Life ties up with MobiKwik to offer insurance solutions. MobiKwik is a leading fintech platform, to offer mobile-based group insurance solutions for the latter\u2019s customers.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.gkseries.com\/blog\/current-affairs-quiz-2019-daily-gk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Daily Current Affairs Quiz 2019<\/a><\/strong><\/p>\n\n\n\n<p>Through this partnership, Edelweiss Tokio Life will offer\nlife insurance in the variants of \u20b91 lakh, \u20b93 lakh and \u20b95 lakh through\nMobiKwik\u2019s wallet app and website.<\/p>\n\n\n\n<p>\u201cOur whole effort is to get youngsters interested in the\nidea of life insurance and grow with them to get better covers for them. Catch\nthem young, get them to understand insurance, and make them long term customers\nwith us\u201d, Sumit Rai, Managing Director &amp; CEO, Edelweiss Tokio Life\nInsurance, told BusinessLine.<\/p>\n\n\n\n<p>The policies can be availed for an annual premium of \u20b9148,\n\u20b9443, and \u20b9738, respectively.<\/p>\n\n\n\n<p>Commenting on the tie-up, Upasana Taku, Co-Founder,\nMobiKwik, said: \u201cToday\u2019s underbanked customers are looking for sachet-size\nmobile insurance solutions, which are affordable, simple-to-understand, and\neasy-to-buy from a handheld device without paperwork. Keeping this in mind, we\nhave rolled out small ticket size group insurance policies in association with\nEdelweiss Tokio Life, to enable Middle India to be able to afford the same. Our\nendeavours\/ partnerships echo financial inclusion in all aspects for a brighter\nand secure Bharat.\u201d<\/p>\n\n\n\n<p>She highlighted that insurance penetration in India is close\nto 3.7 per cent of the GDP and that there is a huge potential ready to be\ntapped, more so with the exponential increase in the adoption of smartphones\nand penetration of the internet. This presents a vast opportunity for digital\nInsurance to the mass market, which has been ignored by banks, distributors,\nand even online companies owing to high distribution cost, according to Taku.<\/p>\n\n\n\n<p>Rai also said that today\u2019s youngsters want a lot more\nflexibility. They want to change insurance providers and have the option to\nincrease or decrease cover as they want.<\/p>\n\n\n\n<p>\u201cWe are trying to reach out to such customers. It will also\nenable us to reach out to some of them who want s permanent long term solution.\nWe might even customise offering in future. We could also offer larger\nindividual covers in days to come,\u201d said Rai.<\/p>\n\n\n\n<p>The strategic intent is to reach out to customers (in 18-45\nage group), who are today more active on mobile app, more digitally savvy, and\nnot do work on routes traditionally used such as agents or banca for selling\ninsurance.\n\nStating that digital channel will play a\nsignificant role in coming days, Rai said that the life insurer eyes 10 per\ncent of its overall sales to be coming from online channel in the next three\nyears. Currently, online sales account for just 3-4 per cent.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edelweiss Tokio Life ties up with MobiKwik to offer insurance solutions. MobiKwik is a leading fintech platform, to offer mobile-based group insurance solutions for the latter\u2019s customers. Daily Current Affairs Quiz 2019 Through this partnership, Edelweiss Tokio Life will offer life insurance in the variants of \u20b91 lakh, \u20b93 lakh and \u20b95 lakh through MobiKwik\u2019s [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":4281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[45],"tags":[299],"class_list":["post-4280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-affairs-articles","tag-mobikwik"],"_links":{"self":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/4280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/comments?post=4280"}],"version-history":[{"count":1,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/4280\/revisions"}],"predecessor-version":[{"id":4282,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/posts\/4280\/revisions\/4282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media\/4281"}],"wp:attachment":[{"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/media?parent=4280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/categories?post=4280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gkseries.com\/blog\/wp-json\/wp\/v2\/tags?post=4280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}