Answer: Establishing distribution efficiencies

Questions

1
Which of the following is not primarily a responsibility of producers for their channel members ?

Answer: Establishing distribution efficiencies

2
An aspect of personality which is responsible for dealing with reality; functions in conscious, preconscious and unconscious mind and where the reality principle weighs the costs and benefits of an action before deciding to act upon or abandon impulse is called :

Answer: Ego

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3
Which of the following is not a parameter for Servqual Model given by Parasuraman etc. ?

Answer:Insurance

4
Which of the following is not a deciding factor for Advertising Budget out of the given options ?

Answer: Competitor’s Advertising Policy

5
The principles of Deferment, Autonomy of object, use of Common place, Involvement/ detachment and use of metaphor are used for __________ idea generation technique.

Answer: Synectics

6
In solving a facility location problem in which there are two possible locations being considered, the transportation algorithm may be used. In doing this :

Answer:Two separate transportation problems will be solved.

7
Marginal analysis should be used instead of a payoff table to determine how many units of a perishable product to store :

Answer: if the number of alternatives is very high

8
Design professionals brainstorm various options and raise several questions while doing value engineering, which of the following questions shall be included for brainstorming :

(a) Can we eliminate certain features ?

(b) Are there certain features of design that cost more than they worth ?

(c) Can we reduce the cost by eliminating the production cycles ?

(d) Can we eliminate some parts and replace them with more universal parts ?

Answer: (a), (b) and (d)

9
In a production shift of 8 hours duration, the observed time per unit is 5 minutes and Rating factor is 120%. The standard production per shift will be :

Answer: 60 units

11
When the population size ‘N’ is very large relative to the sample size ‘n’, the finite population multiplier takes on value close to :
`

Answer: 1.0

12
Statements given below are related to analysis of variance. Identify the statement/s that are true :

Statement (I) : The shape of ‘F’ distribution depends on the number of degrees of freedom in both the numerator and the denominator of the ‘F’ ratio.

Statement (II) : In analysis of variance, sample sizes should be equal.

Statement (III) : Analysis of variance may be used to test whether the means of more than two populations are equal.

Codes :Answer: Statements (I) and (III) are true

13
From the following statements choose the correct statement/s :

Statement (I) : A statistic is a characteristic of a population.

Statement (II) : The standard error of mean is the standard deviation of the sampling distribution.

Statement (III) : The standard error of mean decreases in direct proportion to sample size.

Codes :Answer: Only (II) and (III) are true

14
Which among the following are the examples of key less interfaces ?

Answer:Bar coding, OCR, pen and voice recognition

15
Which of the following are the inputs of marketing information system ?

(a) Marketing research data

(b) Marketing intelligence data

(c) External environment data

(d) Strategic plan

Choose the correct option :

Answer: (a), (b), (c) and (d)

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