Answer: Misleading advertising

Questions

1
Which one of the following marketing practices is outside the purview of the Competition Commission ?

Answer: Misleading advertising

2
The major advantage of the direct mail marketing is :

Answer: High target - market selectivity

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3
EBIT - EPS indifference point is the level of :

Answer: EBIT that produces the same level of EPS for two alternative capital structures.

4
In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.

Answer:Guerrilla

5
A ‘defective raw material’ causing major variation in quality characteristics is called :

Answer:Assignable cause of variation

6
Which of the following is the correct order for sequential design ?

Answer:Product concept ® performance specifications ® Design specifications ® Manufacturing specifications

7
Which of the following statements is not true in the context of demand forecasting ?

Answer: A trend is intermittent, short term upward or downward movement of demand.

8
Consider the following statements :

(a) In the Game theory, the saddle point is the largest value in its row and the smallest in its column.

(b) The classical EOQ model is very sensitive to changes in the variables.

(c) In LP problem, an optimal solution does not necessarily use all the limited resources.

(d) In PERT, it is assumed that the distribution of completion time for a project is normal distribution.

Indicate the true answers.

Answer:Statements (c) and (d) (2)

9
Consider the following statements :

(a) When there is no saddle point in a competitive game, the players adopt mixed strategies.

(b) The EOQ model of inventory control can also be applied to the production process, with appropriate modifications.

(c) If the price of an item of inventory increases, the EOQ will also increase proportionately.

(d) In an LP problem, an equation is more restrictive than an unequality.

Answer: (a), (b) and (d)

10
Consider the following statements :

(a) In the single - channel queuing model, if m5l, the queue length would be infinite.

(b) In the simplex solution procedure for an LP problem, the shadow prices of the resources are identified with the variables which are included in the optimal solution.

(c) In the case of gradual receipt of the ordered quantity, the EOQ will be larger than the EOQ in the case of instantaneous receipt.

(d) Time is the only variable in PERT

Answer: Statements (a), (c) and (d) are true, but (b) is false

11

A Random variable X has the following probability distribution :

X :22 0 2

Probability :0.25 0.50 0.25

The mean and variance of X shall be :

1
0.50 and 1

2
0 and 1

3
0.50 and 2

4
0 and 2

Answer: 0 and 2

12
Which of the following is possible in a chi - square goodness - of - fit test ?

Answer:The chi - square statistic is 0.

13
The language used to develop interactive 3D modelling on World Wide Web is called as :

Answer:VRML

14
Software that stores credit card and other information to facilitate payment for goods on the web :

Answer:Digital Wallet

15
Pan Amsat developed a joint venture with Jsat Corporation to develop and send into orbit a small satellite. Which type of alliance the above statement represents ?

Answer:Trade Mark