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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 15

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Questions
1 Cohort analysis is largely used in
1 Language research
2 Symbolic research
3 Promotional research
4 Advertising research

Answer: Advertising research
2 Political affiliation is an example for
1 Continuous variable
2 Discreet variable
3 Anecdotal variable
4 Non-continuous variable

Answer: Discreet variable
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3 In order to provide the illusion of movement, at what speed (frames per second) is a sound film usually projected ?
1 16 fps
2 24 fps
3 20 fps
4 18 fps

Answer: 24 fps
4 Which aspect of the movie has become virtually 100 percent digital ?
1 Shooting
2 Projecting
3 Editing
4 Distribution

Answer: Editing
5 Where can you view your editing progress in the video software ?
1 Editing effects folder
2 File Folder
3 Video Clips
4 Timeline

Answer: Timeline
6 Shooting scenes and interviews with two cameras is known as
1 Double shoot
2 Cross shoot
3 Clinical shoot
4 Combine shoot

Answer: Cross shoot
7 Media contents’ flow is directly related to
1 International relations
2 Media production
3 Language superiority
4 Economic power

Answer: Economic power
8 Which of the following are online advertisement methods through which advertisers attempt to drive traffic to Internet sites ?
1 Banner
2 CPM
3 SEO
4 CPC

Answer: SEO
9 All of the following are top-level domains, except
1 .com
2 .mil
3 .amy
4 .org

Answer: .amy
10 What is the ideal angle for a table top microphone to be placed before the speaker ?
1 60°
2 50°
3 70°
4 80°

Answer: 60°
11 What should always be considered while filming a shot ?
1 Battery power
2 Shot list
3 Sound
4 Rule of thirds

Answer:Rule of thirds
12 The present perfect tense used in a broadcast copy creates the phenomenon of
1 Proximity
2 Fragmentation
3 Immediacy
4 Staleness

Answer: Immediacy
13 One of the major elements of a traditional public relations programme is
1 Limiting expenses
2 Authoritarian observation
3 Situation analysis
4 Income ceiling

Answer: Situation analysis
14 A good brand advertisement concentrates on
1 Multiple selling ideas
2 Two selling ideas
3 One selling idea
4 Scattered selling ideas

Answer: One selling idea
15 A special offer to the consumer contained in the body copy of an advertisement is identified as
1 Extra offer
2 Extended offer
3 Buried offer
4 Creative offer

Answer: Buried offer

View All Mass Communication & Journalism Practice Test Sets

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