Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 18
Questions
1
The term ‘ideological state apparatuses’ was used for mass media by
Answer:Louis Althusser
2
James Madison, well-known American political scholar, advocated the acquisition of
Answer: Popular information
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3
The Information theory is based on the assumption that transmitted message is characterised by determinable degrees of
Answer: Redundancy
5
Theory about the new Media’s power to structure the importance of political issues in the Public’s Mind is called
Answer: Agenda setting theory
6
The Western Scholar, William Hatchen views development journalism as
Answer: Advocacy Journalism
8
Cronbach’s alpha shows a measuring instrument’s ______ level.
Answer: Internal consistency
10
The model which rejected the use of folk media in development was
Answer: Dominant Paradigm
12
The first community radio station in Asia was set up in
Answer: The Philippines
13
Broadcast of specialised programmes for self-selective audiences is referred to as
Answer: Narrow casting
15
In public relations, _____ research is used to ascertain the impact of a campaign.
Answer: Evaluation
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