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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 25

1 Segmentations identified by the appeal of the product to their personal interests are known as :
1 Benefit segmentation
2 Target segmentation
3 Reach segmentation
4 Access segmentation

Answer:Benefit segmentation
2 The highest number of Internet users per 100 inhabitants in the world are in __________.
1 Sweden
2 The United States
3 Japan
4 Iceland

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3 Image advertising that changes the experience of buying and using a product is identified as __________.
1 Ideal advertising
2 Transformation advertising
3 Experience advertising
4 Trade advertising

Answer: Transformation advertising
4 The main objective of Public Relations is to __________.
1 Increase the sale of manufactured goods
2 Enhance the image of organisation in public domain
3 Make internal politics public
4 Keep the channels of grapevine open

Answer: Enhance the image of organisation in public domain
5 The first research effort on war propaganda was conducted by __________.
1 Daniel Lerner
2 Elihu Katz
3 Carl Hovland
4 Walter Lippmann

Answer: Carl Hovland
6 Name the author of the book, ‘Rise of Network Society’ from the following :
1 Rupert Murdoch
2 Steve Jobs
3 Manuel Castells
4 Bill Gates

Answer: Manuel Castells
7 Images of people are reflected through __________.
1 Neutrality
2 Philosophy
3 Stereotypes
4 Spiral of silence

Answer: Stereotypes
8 Critical theories of communication are considered as __________.
1 Conventional
2 Non - traditional
3 Non - cultural
4 Political

Answer: Political
9 The Chanakya Award for excellence in the field of Public Relations is given by __________.

Answer: PRCI
10 Media texts have __________.
1 Material benefit
2 Borders
3 Representations
4 Obtrusive strategies

Answer: Representations
11 Which one of the following is a social book marking site ?
1 Facebook
2 Delicious
3 Baidu
4 WhatsApp

12 Which Hindi film actress was originally named as Mahjabeen ?
1 Meena Kumari
2 Madhu Bala
3 Nargis
4 Geeta Dutta

Answer: Meena Kumari
13 The largest market for American television and film contents, as of now, is __________.
1 Africa
2 Latin America
3 Europe
4 Australia

Answer: Europe

Assertion (A) : Digital India programme has a strong potential of increasing the number of Internet users in India.

Reason (R) : Initiatives like broadband connectivity, mobile coverage and Internet access will provide a fillip to the usage of Internet in India.

Codes :
1 Both (A) and (R)are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: Both (A) and (R)are true

Assertion (A) : Today’s newspapers have adopted compartmentalisation in planning their pages.

Reason (R) : The modern technology has enabled designers to experiment with their crea-tive ideas of formatting.

Codes :
1 Both (A) and (R)are true
2 Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3 (A) is true, but (R) is false
4 (A) is false, but (R) is true

Answer: Both (A) and (R)are true

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