Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 37
Questions
1
The influential theorist of dependency ______ made a distinction between world systems and mini-systems.
Answer:Immanual Wallerstein
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3
In the ‘circuit of culture’, Stuart Hall identified five component elements. Four of these component elements are : Production, consumption, regulations and signification. What is the fifth component ?
Answer: Identity
4
The careful organization of Website’s contents into hierarchical (or sequential) order, it is described as
Answer: information architecture
5
Using existing structure in public spaces in advertising is known as
Answer: Ambient Advertising
8
When company websites include a permanent display, usually a small box at the side of
the screen that invites users to participate in a research project is known as
Answer: a stationary display
9
One of the important ways to ascertain the range of spread of variables in a sample is through the calculations of :
Answer: Standard Deviation
10
Advertising that “ambushes” the viewer is called
Answer: Unconventional Advertising
11
Which of the following theories or designs eliminates the communication bias in a research project ?
Answer:Double Blind Theory
12
Which among the following films made by Satyajit Ray, the story was not taken from Rabindranath Tagore ?
Answer: Devi
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