Ministry of Housing and Urban Affairs launched ‘SonChiraiya’ – (A brand and logo)- for marketing of urban Self-Help Group (SHG) products.
Daily Current Affairs Quiz 2021
DAY-NULM, under the aegis of MoHUA, has focussed on equipping the urban poor women with adequate skills and opportunities, and to enable them to promote sustainable micro enterprises.
It mobilises women from urban poor households into SHGs and their federations to create a support system for these women.
Many of these SHGs are engaged in livelihood activities, producing goods such as handicrafts, textiles, toys, eatables and so on.
This initiative (SonChiraiya) will certainly prove as a step towards increased visibility and global access for the products made by urban SHG women.