Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 2

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Questions
1 Modular design of newspapers pre-supposes :
1 Long headlines
2 Short text
3 Running columns
4 Less use of white space

Answer: Short text
2 Intaglio plates are used in :
1 Letter-press printing
2 Screen printing
3 Offset printing
4 Gravure printing

Answer: Gravure printing
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3 Neil Postman used the word ‘__________’ to criticise the medium’s strong overtones of entertainment.
1 Rattling radio
2 Insipid internet
3 Junk television
4 Wayward print

Answer: Junk television
4 A continuous variable can take :
1 Any value including fractions
2 Any value without numbers
3 Any qualitative assessment
4 Any superficial statement

Answer: Any value including fractions
5 The two-step model of communication ignores the direct impact of :
1 the audience
2 the opinion leader
3 the mass media
4 the designer media

Answer: the mass media
6 ‘The already said is the still being said’ - This statement is made with reference to the medium of :
1 Magazines
2 Newspapers
3 Folk performance
4 Television

Answer: Television
7 A large part of business and financial news is :
1 Advocacy
2 Entertainment
3 Moralistic
4 Ideological

Answer: Advocacy
8 Publications that are aimed at a certain level of employees across industries are known as :
1 Vertical publications
2 Horizontal publications
3 Top-down publications
4 Specialised publications

Answer: Horizontal publications
9 Personality Journalism is the other name for :
1 Political Journalism
2 Development Journalism
3 Parachute Journalism
4 Celebrity Journalism

Answer: Celebrity Journalism
10 During the period of internal emergency 1975-77, the union government’s control of advertisement distribution was challenged at the Calcutta High Court by :
1 The Statesman
2 The Jugantar
3 The Telegraph
4 The Anand Bazar Patrika

Answer: The Statesman
11 The main objective of national advertising is to establish __________ of the product in the consumer mind.
1 the distributor
2 the reach
3 the value
4 the ethicality

Answer: the value
12 After the introductory stage, the advertising spiral moves towards :
1 the retentive stage
2 the new pioneering stage
3 the competitive stage
4 the rejection stage

Answer: the competitive stage
13 Telephone co-incidental is a broadcasting :
1 Spot sheet
2 Research procedure
3 Format
4 Empanelling

Answer: Research procedure
14 The International Public Relations Review is the publication of :
1 IPRA
2 FAPRA
3 CERP
4 FAPRO

Answer: IPRA
15 One of the sources of early public relations found in the United States was :
1 School broadcasting
2 TV soap operas
3 Political broadcasting
4 Religious preachings

Answer: Political broadcasting

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