Identify the writer who belonged to new journalism in 1960s and 1970s.
Paul Lazarsfeld and Robert Merton proposed ______ function of the mass media.
The two-step flow theory emerged from the field of
The psychoanalytic theories of media were advocated by
The communication component of the dependency paradigm is most often referred to as
Answer: cultural imperialism.
In a priori approach, a person assumes that something is true as it is
The most familiar of the ‘passive transmitter’ is the one which uses the metaphor of
For Marxists, mass media operate in
Answer: ideological arena.
The liberal model of media and politics, according to Hallin and Mancini, is located in
Semiotic analysis regards media texts as a collection of
The value necessary to reject a null hypothesis is identified as
Research questions and hypotheses are investigated with the help of statistical procedures called
Take Mock Tests