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E-Marketing - Questions & Answers for Competitive Exams | GkSeries

Questions
13. _________ is also known as cost plus pricing.
  • [A] Mark up pricing
  • [B] penetration pricing
  • [C] geographical pricing
  • [D] dual pricing

Answer: Option [A]

14. AGMARK standardization is given to ________
  • [A] industrial goods
  • [B] agricultural goods
  • [C] imported goods
  • [D] consumer goods

Answer: Option [B]

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15. ________ is the first step in marketing
  • [A] buying
  • [B] selling
  • [C] assembling
  • [D] financing

Answer: Option [A]

16. Warehouse creates ________ utility.
  • [A] place
  • [B] time
  • [C] form
  • [D] storage

Answer: Option [B]

17. Selling is an act of __________
  • [A] persuasion
  • [B] illusion
  • [C] forcing
  • [D] communication

Answer: Option [C]

18. ________ creates a particular image in the minds of consumer
  • [A] branding
  • [B] personal selling
  • [C] grading
  • [D] product planning

Answer: Option [A]

19. The second element to effect the volume of sales is ________
  • [A] promotion
  • [B] product
  • [C] price
  • [D] distribution

Answer: Option [C]

20. ________ may be defined as the exchange of goods or services in terms of money.
  • [A] price
  • [B] product
  • [C] grading
  • [D] branding

Answer: Option [A]

21. ________ creates a non personal stimulation of demand in advertising
  • [A] pricing
  • [B] production
  • [C] public relation
  • [D] none of the above

Answer: Option [A]

22. Which of the following is NOT one of the five stages of the buyer decision process?
  • [A] need recognition
  • [B] brand identification
  • [C] information search
  • [D] purchase decision

Answer: Option [B]

23. Advertisement promotes ________
  • [A] purchase
  • [B] production
  • [C] sales
  • [D] all of the above

Answer: Option [C]

24. The main principle of cooperative marketing is ________
  • [A] more profit
  • [B] increased production
  • [C] normal profit with service
  • [D] all of the above

Answer: Option [C]

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