JOIN ADRE 2.0 Telegram Group

E-Marketing - Questions & Answers for Competitive Exams | GkSeries

Questions
37. Market segmentation is __________
  • [A] dividing
  • [B] targeting
  • [C] positioning
  • [D] differentiation

Answer: Option [A]

38. The process of subdividing total markets into several sub market is __________
  • [A] market fluctuating
  • [B] market positioning
  • [C] market segmentation
  • [D] market penetration

Answer: Option [C]

Advertisement
Article and Schedule Quiz Start Test!

DOWNLOAD CURRENT AFFAIRS PDF FROM APP

39. __________ goods are meant for final consumption.
  • [A] consumer
  • [B] convenience
  • [C] shopping
  • [D] specialty

Answer: Option [A]

40. A buyer makes a purchase of a particular product or a particular brand is termed as __________
  • [A] purchase motives
  • [B] patronage motives
  • [C] selection motives
  • [D] product buying motives

Answer: Option [D]

41. A careful study of __________ will facilitate the marketer in determining the size, from, style, colour, package etc
  • [A] market
  • [B] manufacturers potential
  • [C] consumer behavior
  • [D] market segmentation

Answer: Option [C]

42. Motives refers to strong __________
  • [A] behavior
  • [B] emotions
  • [C] needs
  • [D] purchase power

Answer: Option [B]

43. Buying decision of a customer depends on his __________
  • [A] price
  • [B] promotion
  • [C] product
  • [D] attitude

Answer: Option [D]

44. A satisfied buyer is a silent __________
  • [A] advertiser
  • [B] promotion
  • [C] salesman
  • [D] target market

Answer: Option [A]

45. A consumer chooses an alternative which gives maximum __________
  • [A] utility
  • [B] usage
  • [C] satisfaction
  • [D] durability

Answer: Option [C]

46. The external factor of consumer behavior are also called as __________
  • [A] environmental factors
  • [B] consumer behavior factors
  • [C] specific factor
  • [D] product factors

Answer: Option [A]

47. __________ carry their goods from place to place in hand craft and sell them to the consumers at their door steps.
  • [A] street traders
  • [B] pedlars
  • [C] cheap jacks
  • [D] hawkers

Answer: Option [D]

48. The purpose of segmentation is to __________ the changing pattern of consumers.
  • [A] measure
  • [B] access
  • [C] identify
  • [D] usage rate

Answer: Option [A]

ADRE 2.0 FULL LENGTH MOCK TEST

Take Mock Tests

Missiles Mock Test Start Test!
SSC MTS Mock Test Start Test
IBPS CLERK MOCK TEST Start Test
SSC MTS 2022 JULY 26 Shift 1 (ENGLISH) Start Test!
SSC GD Previous Year Paper 2021 Nov 17 Shift - I (Hindi) Start Test!
SSC CGL Tier - 1 PYP 2022 April 21 Shift- 1 (ENGLISH) Start Test!
MPSC PAPER I MOCK TEST 1 (ENGLISH) Start Test!
IB Security Assistant Mock test 1 (english) Start Test!
UP POLICE CONSTABLE MOCK TEST 1 Start Test!
DELHI POLICE CONSTABLE MOCK TEST 1 (HINDI) Start Test!
Advertisement
Assam Direct Recruitment Test Series

Latest Test Series

ssc cgl test series

SSC CGL

Start Test 1000+ Tests Latest patternView Course
delhi policesi test series

DELHI POLICE SI

Start Test 1000+ Tests Latest patternView Course
west bengal psc test series

WEST BENGAL PSC

Start Test 1000+ Tests Latest patternView Course
cisf head constable test series

CISF CONSTABLE

Start Test 1000+ Tests Latest patternView Course
Junior Associate of the Indian Institute of Bankers(JAIIB) test series

JAIIB

Start Test 30 Full Length Tests View Course
adre 2024 test series

ADRE 2024

Start Test 25000+ QUESTIONS SOLUTIONSView Course
RRB RRC GROUP D test series

RRB RRC GROUP D

Start Test 15000+ QUESTIONS Latest patternView Course
UP POLICE SI test series

UP POLICE SI

Start Test 16000+ QUESTIONS Latest patternView Course
CLICK HERE TO VIEW ALL COURSES