Commerce Short Question | Gkseries

Q.

A research technique used particularly in retailing (online and offline), in which consumers are recruited by researchers to act as anonymous buyers in order to evaluate customer satisfaction, service quality and customer’s own evaluation of their experiences, is known as :

[A] Consumer Jury
[B] Projective Technique
[C] Mystery Shopping
[D] Semiotic Research
Answer & Explanation

Answer: Mystery Shopping

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