(a) Determining Demand
(b) Analyzing competitors’ Costs, Prices and Offers
(c) Selecting the Final Price
(d) Selecting the Pricing Objective
(e) Estimating costs
(f) Selecting a pricing method
Codes :Answer: (d), (a), (e), (b), (f) and (c)
(a) Determining Demand
(b) Analyzing competitors’ Costs, Prices and Offers
(c) Selecting the Final Price
(d) Selecting the Pricing Objective
(e) Estimating costs
(f) Selecting a pricing method
Codes :Answer: (d), (a), (e), (b), (f) and (c)
Answer: E-PR
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Answer: Customer value analysis
Answer: Product-Form pricing
Reason (R) : Customer’s expectations play a critical role in their service experiences and evaluations. Select the correct codes :
Codes :Answer: Both (A) and (R) are correct and (R) is the right explanation of (A)
Statement – II : Direct marketing uses one or more media to effect a measurable response or transaction at any location. Select the correct code :
Codes :Answer: Only Statement – II is correct
Answer: Horizontal marketing system
Answer: 12 and 1 month
a. Maximisation of sales
b. Minimisation of bad debt losses
c. Maximisation of shareholder’s wealth
d. Minimisation of adverse effect on the volume of sales
Codes :Answer: a, b and d
a. Current Ratio
b. Acid Test/Quick Ratio
c. Total Assets Turnover Ratio
d. Defensive-Interval Ratio
Codes :Answer: a, b and d
Answer: Delinquency cost
a. Term loans
b. Discounting of bills
c. Overdrafts
d. Cash credits
Codes :Answer: b, c and d
Answer: The dumped imports which is causing damage to the domestic industry in the importing country.
Reason (R) : The Export Oriented Units (EOUs) scheme is complimentary to the EPZ and is introduced to enable exporters enjoy liberal package of incentives.
Codes :Answer: Both (A) and (R) are correct and (R) is the right explanation of (A)
Answer: Technology transfer transactions, cyber space
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