Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 24

(1) Write the correct chronological sequence of the following steps of the Retrospective Panel.
(1) Select current sample, Collect current data on topic of interest, Locate archival data on sample regarding topic of interest, Compare data
(2) Locate archival data on sample regarding topic of interest, Collect current data on topic of interest, Compare data, Select current sample
(3) Compare data, Select current sample, Collect current data on topic of interest, Interview sample about past recollections concerning topic of interest
(4) Select current sample, Interview sample about past recollections concerning topic of interest, Correct current data on topic of interest, Compare data
Answer: Select current sample, Interview sample about past recollections concerning topic of interest, Correct current data on topic of interest, Compare data
(2) The only English language newspaper that figures in the top ten daily newspapers of India in terms of circulation, as per MURC is __________.
(1) The Hindustan Times
(2) The Hindu
(3) The Indian Express
(4) The Times of India
Answer: The Times of India

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(3) Internet.org is initiated by :
(1) Mark Zuckerberg
(2) Satya Nadendla
(3) Tim Beerners Lee
(4) Bill Gates
Answer: Mark Zuckerberg
(4) ‘Reference news’ is the most popular newspaper in __________.
(1) China
(2) Thailand
(3) Indonesia
(4) Malaysia
Answer: China
(5) In a market-oriented media environment, audiences are considered as __________.
(1) Planners
(2) Consumers
(3) Deviants
(4) Sellers
Answer: Consumers
(6) The new source of television news in the United States is __________.
(1) Comedy news
(2) Tragedy news
(3) Passive news
(4) 3608 news
Answer: Comedy news
(7) Media output is dominated by __________.
(1) Documentaries
(2) Ethical contents
(3) Humour
(4) Genre texts
Answer: Genre texts
(8) Mint has an exclusive partnership with __________.
(1) The Washington Post
(2) The Wall Street Journal
(3) The New York Times
(4) The Financial Times
Answer: The Wall Street Journal
(9) The audience’s evaluation of alternative creative strategies is labelled as __________.
(1) Concept testing
(2) Audience test
(3) Option matrix
(4) Concurrent test
Answer: Concept testing
(10) Which of the following statement is incorrect ?
(1) ‘Transition’ can be described as changing one shot from another
(2) In news ‘cut’ is the most commonly used method of transition
(3) ‘In Camera Edit ‘ means recording your shots in the order in which you want to present
(4) A ‘Dissolve’ can be made between two shots during ‘In Camera Edit’
Answer: A ‘Dissolve’ can be made between two shots during ‘In Camera Edit’
(11) From the viewpoint of communication, myths are __________.
(1) Unnatural
(2) Static
(3) Dynamic
(4) Non-controversial
Answer: Dynamic
(12) The ‘Vernacular Press Act’ of 1878 was scrapped after being in force for __________.
(1) Twenty years
(2) Ten years
(3) Five years
(4) Three years
Answer: Three years
(13) The originator of limited effects theory of mass media is __________.
(1) E.M. Rogers
(2) Paul Lazarsfeld
(3) Harold Innis
(4) Harold Lasswell
Answer: Paul Lazarsfeld
(14) The hermeneutic theory aims at systematic __________ of texts.
(1) Rejection
(2) Acceptance
(3) Interpretation
(4) Predication
Answer: Interpretation
(15) What should be the level of the Sound of a professional audio recording ?
(1) Between 30 and 40 db
(2) Between 40 and 50 db
(3) Between 50 and 60 db
(4) Between 60 and 70 db
Answer: Between 60 and 70 db

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