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Free download in PDF Marketing Management Objective Type Questions & Answers for competitive exams. These Marketing Management Quiz Questions with Answers are important for competitive exams UGC NET, GATE, IBPS Specialist Recruitment Test.
(21)
Market control process consists
[A]
Formation of Performance standards
[B]
Performance Appraisal
[C]
Correcting Deviations
[D]
All the above
(22)
The marketing plan provides both
[A]
The vision and the cost
[B]
The vision and the direction
[C]
The vision and control
[D]
The vision and the post
Answer: The vision and the direction
(23)
Which of the following is not factors of the demand variable, according to Philip Kotler?
[A]
Environment Variable
[B]
Competition Variable
[C]
Customer Variable
[D]
All of the above
(24)
Which of the following is not controllable variable of marketing management?
[A]
Competitive Environment
[B]
Technological Environment
[C]
Economic Environment
[D]
All of above
(25)
Which is a base of green marketing?
[A]
Green house gas reduction market
[B]
Capital Flow
[C]
Programme
[D]
Product
(26)
Which is not a form of Internet Marketing?
[A]
On-line marketing
[B]
Internet advertising
[C]
e-Marketing
[D]
Product Mix and Branding
Answer: Product Mix and Branding
(27)
The Market environment consists
[A]
Socio-economic
[B]
Technology
[C]
Competition
[D]
All of these
Answer: Product mix width
(28)
The marketing manager have to carry out their responsibilities integrating all these factors in the management
[A]
Process
[B]
Objective
[C]
Goals
[D]
Opportunity
(29)
Brand concept not includes
[A]
Digital marketing
[B]
Brand name
[C]
Brand identity and value
[D]
Brand personality
Answer: Digital marketing
(30)
Marketing planning consists
[A]
Product Positioning
[B]
Market Segmentation
[C]
Distribution Network
[D]
All of the above
31
In marketing 'SEM' means
[A]
Search-Engine-Marketing
[B]
Strategy-Engine-Money
[C]
Sales-Engine-Management
[D]
Sales-even-Money
Answer: Search-Engine-Marketing
32
A Product line is a group of Products that are closely related to
[A]
Product
[B]
Promotion
[C]
Production style and Brand
[D]
Power
33
Modern Marketing includes
[A]
Digital Marketing
[B]
Social Marketing
[C]
Green Marketing
[D]
All of the above
34
The concept of on-line marketing is different from the concept of
[A]
e-commerce
[B]
e-Accounting
[C]
Commerce
[D]
All of these
35
Marketing management is the process of product planning, pricing, promotion and _______ along with the services to generate transaction that satisfies the organizational and user objectives.
[A]
Distribution or Place
[B]
Reward
[C]
Goals
[D]
None of these
Answer: Distribution or Place
36
Which one of the following is controllable variable of marketing management?
[A]
Packaging
[B]
Legal Environment
[C]
Advertisement
[D]
Political Environment
37
Marketing research data is gathered by
[A]
Observation
[B]
In-depth interviews
[C]
Controlled experiment
[D]
All of the above
38
MRP stands for
[A]
Management Resource Planning
[B]
Marketing Research Planning
[C]
Manufacturing Resource Planning
[D]
Material Requirements Planning
Answer: Material Requirements Planning
39
Internet Marketing does not deal
[A]
Advertising
[B]
Interactive Marketing
[C]
E-mail Marketing and Web advertising
[D]
Display Advertising
Answer: Display Advertising
40
Marketing research does not normally
[A]
Gather environmental information
[B]
Provide a continuous source of information
[C]
Relate to all aspects of marketing operations
[D]
Describe the current situation
Answer: Provide a continuous source of information
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