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a method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called ___

A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called ___

A Brand goodwill method

B Price premium method

C Both (A) and (B)

D Neither (A) nor (B)

E None of these

Answer & Explanation
Option: [B]

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