September 2022

Q. The number of customers exposed to the brand is called ______________. Brand licensing. Brand awareness. Brand equity. Positioning. Answer: Brand awareness.

Q. In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values. Geographic. Demographic Psychographic. Behavioral. Answer: Psychographic.

Q. The best channel of distribution for vacuum cleaner is ______________. Direct marketing. Tele marketing. Retail chains. None of these. Answer: Direct marketing.

Q. A marketing information system (MIS) caters to the needs of ______________. Marketing decision. Databases. Safeguard. Customized. Answer: Marketing decision.

Q. The only revenue producing element in the marketing mix is. Product. Price. Place. Promotion. Answer: Price.

Q. ______________ helps to understand how consumers are influenced by their environment. Consumer behavior Motives. Perception. Learning. Answer: Consumer behavior

Q. Logistics management is a part of ______________. Production. Marketing channel Supply chain management. Consumption. Answer: Supply chain management.

Q. ______________ is aimed at encouraging renewed use of a product in which market interest has declined. De-marketing. Re-marketing. Synch rod. Tele marketing. Answer: Re-marketing.

Q. Social marketing is used as an instrument to achieve the goals of ______________. Marketer. Seller. Society. None of these. Answer: Society.

Q. The emotional attachment of a customer towards a brand is known as ______________. Brand loyalty. Brand awareness. Brand equity. Brand association. Answer: Brand loyalty.