Q. Company A fixes its marketing communication budget by observing the budget set by Company B. This is an example of establishing budget by: Affordable method Percentage of sales method Competitive parity method Objective and task method Answer: Competitive parity method
Q. ______________ is a strategy of using a successful brand name to launch a new or modified product in a new category. Duo-branding Line extension Brand extension Multi-branding Answer: Brand extension
Q. Marketing channel that involves no intermediaries to made their products available to final buyers is classified as Direct channel Indirect channel Static channel Flexible channel Answer: Direct channel
Q. The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the: Decline stage. Introduction stage. Growth stage. Maturity stage. Answer: Introduction stage.
Q. ______________ is a critical success factors of products at project level which is indicated by a differentiated product with unique customer benefits. Solid up front homework High quality marketing activities Sharp early product definition Product superiority Answer: Product superiority
Q. Diversification is best described as which of the following? Existing products in new markets Existing products in existing markets New products for new markets New products for existing markets Answer: New products for new markets
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Q. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called Marketing strategy. Marketing control. Marketing analysis. Marketing implementation Answer: Marketing implementation
Q. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the ______________ period. Production Sales Marketing Relationship Answer: Production
Q. Which of the following is a strategic marketing planning tool? The market share/market growth (BCG) matrix The consumer scanning model A market vulnerability/business opportunity matrix Market sheet analysis Answer: The market share/market growth (BCG) matrix
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Q. An imbalance between a consumer’s actual and desired state in which recognition that a gap or problem needs resolving is called ______________ Motive development An attitudes A self-concept Product Evolutions Answer: Motive development
