September 2022

Q. The term marketing refers to _______ Advertising, Sales Promotion, Publicity and Public Relational activities A new product needs ideas, Developments, concepts and improvements. Sales Planning, Strategy and Implementation A philosophy that stresses customer value and satisfaction. Answer: A philosophy that stresses customer value and satisfaction

Q. Marketing is a process which aims at Production Profit-making. The satisfaction of customer needs Selling products Answer: The satisfaction of customer needs

Q. Marketing research does not normally Gather environmental information Provide a continuous source of information Relate to all aspects of marketing operations Describe the current situation Answer: Provide a continuous source of information

Q. Internet Marketing does not deal Advertising Interactive Marketing E-mail Marketing and Web advertising Display Advertising Answer: Display Advertising

Q. MRP stands for Management Resource Planning Marketing Research Planning Manufacturing Resource Planning Material Requirements Planning Answer: Material Requirements Planning

Q. Marketing research data is gathered by Observation In-depth interviews Controlled experiment All of the above Answer: All of the above

Q. Which one of the following is controllable variable of marketing management? Packaging Legal Environment Advertisement Political Environment Answer: Advertisement

Q. Marketing management is the process of product planning, pricing, promotion and _______ along with the services to generate transaction that satisfies the organizational and user objectives. Distribution or Place Reward Goals None of these Answer: Distribution or Place

Q. The concept of on-line marketing is different from the concept of e-commerce e-Accounting Commerce All of these Answer: All of these

Q. Modern Marketing includes Digital Marketing Social Marketing Green Marketing All of the above Answer: All of the above