The North Eastern Tea Association (NETA) will confer its Lifetime Achievement Award on Piyush Desai, Chairman of the Wagh Bakri Tea Group, in recognition of his long-standing contribution to India’s tea industry. Founded in 1892, the Wagh Bakri Tea Group has grown into one of the country’s leading packaged tea companies, with an annual turnover exceeding ₹2,000 crore, distribution of over 50 million kg of tea, and an estimated 9% market share.
Key highlights of NETA Lifetime Achievement Award:
- Piyush Desai, Chairman of Wagh Bakri Tea Group, received the Lifetime Achievement Award from the North Eastern Tea Association (NETA).
- The award was presented in Guwahati, Assam on January 10, 2026.
- He was honoured for his significant contribution to the Indian tea industry and his role in promoting Assam tea globally.
- Piyush Desai has been associated with the Wagh Bakri Tea Group for decades, helping expand the company’s national and international presence.
- The event was attended by tea industry leaders, plantation owners, and NETA officials.
- NETA highlighted Desai’s efforts in strengthening the tea sector and supporting tea growers.
- The recognition reflects the strong relationship between Wagh Bakri Tea Group and the tea industry of Northeast India.
