The International Association of Athletics
Federations (IAAF),the international
governing body for the sport of athletics, changed it name from IAAF toWorld Athletics.The
members of IAAF council have approved the rebranding at an IAAF Council meeting
held in Monaco on 8th June. The process to rebrand IAAF began on January 2018.
Purpose:
The new name and logo has been designed torepresent the modern and
positive facefor athletics. Also, it aims to attract theyounger audience.
It will see the organisation take on its new
name and a re-designed logo after the 2019World Athletics Championshipin Doha
in October.
From
the Origin:
IAAF was formed in17 July 1912. When it
was founded the name it had wasInternational
Amateur Athletic Federation.It was then changed toInternational Association of Athletics
Federations in 2001.
Theheadquarters
of IAAFis located inMonaco.IAAF has 215 member
federations. The CurrentPresidentof
IAAF isSebastian
Coe. TheCEO of IAAF isJon Ridgeon.
