According to theRandstad Employer Brand Research
(REBR) 2019reported thatAmazon India, the
E-commerce giant, is themost
attractive employer brandin the country. Amazon
scored high onfinancial
health, utilisation of latest technologies and a strong reputation.
The top
10 most-attractive employer brands in India for 2019 are:
1st-Amazon India
2nd-Microsoft India
3rd-Sony India
4th-Mercedes-Benz
5th-IBM
6th-Larsen & Toubro
7th-Nestle
8th-Infosys
9th-Samsung
10th-Dell
Findings
of the report:
REBR covered75% of the global economywith32 participating countriesand
more than2,00,000
respondentsworldwide.
The research found that thetop driverfor
the Indian workforcewhile
choosing an employer are:
♦ salary
♦ employee benefits
♦ work-life balance
♦ job security
It also said that55% of Indiansprefer to work
for a largemulti-national
corporation, only9%
preferred start-ups.
The preference for MNCs can be strongly
attributed tojob
security, financial health and career progression opportunitiesthat
these organisations are able to offer their employees.
