Home » Marketing Management MCQs » _____ is the father of Modern Marketing Marketing Management MCQs _____ is the father of Modern Marketing September 29, 2022 75 Views Q. _____ is the father of Modern Marketing.Abraham MaslowLester WundermanPeter DruckerPhilip KotlerAnswer: Philip Kotler
In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values