Marketing Management MCQs

Q. Which of the following provides direction, serves as standards for evaluating performance and motivates members of the organization? Mission Values Objectives Goals Answer: Objectives

Q. The evaluation of Business activities and behaviour as right or wrong is called Corporate Governance Business Ethics Social Responsibility None of the above Answer: Business Ethics

Q. Which one is not the overseas market entry strategy followed by Multinational Corporations? Franchise Collaborations Joint venture Strategic planning Answer: Strategic planning

Q. GATT stands for General Accord on Tariff and Trade Generous Agreement on Trade and Tariff General Agreement on Tariff and Trade Generalist Agreement on Trade and Tariff Answer: General Agreement on Tariff and Trade

Q. Which of the following is not one of the benefits of E-Commerce? E-Commerce offers greater flexibility in meeting consumer needs E-Commerce can help to reduce cost E-Commerce increases potential market share E-Commerce increases the net cost per contact Answer: E-Commerce increases the net cost per contact

Q. Which of the following organizations is meant for promoting small scale industries at district level? SIDBI DIC SFCs NABARD Answer: DIC

Q. Globalization involves Free flow of technology from one country to another Free flow of investment from one country to the other Free flow of people from one country to the other All the above Answer: All the above

Q. Which of the following is not the stage of new product development? Idea Generation Business Analysis Test Marketing Market Segmentation Answer: Market Segmentation

Q. The number of product lines a company carries is called Product range Product mix depth Product mix width Product line length Answer: Product mix width

Q. Emerging market economies are: A part of developed countries Newly industrializing countries A part of developing countries A part of third world countries Answer: Newly industrializing countries