Q. Which of the following is not included in the five forces of competition? Bargaining power of suppliers Bargaining power of consumers Threat of substitutes Strategic planning Answer: Strategic planning
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Q. The customer joining the queue and leaving it afterwards is defined as Jockeying Balking Reneging None of the above Answer: Reneging
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Q. In marketing research, primary data can be collected through Observational Method Survey Method Experimental Method All of the above Answer: All of the above
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Q. An appropriate pricing strategy for a new product to be introduced in the market will be Average/Marginal cost-plus pricing Skimming/Penetrating pricing Product-line pricing Differential pricing Answer: Skimming/Penetrating pricing
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Q. When making purchase decisions the main consideration involved in organizational buying is Product quality Price Service All the above Answer: All the above
