Colgate-Palmolive is rolling out recyclable toothpaste tubes in India as part of its sustainability commitments.
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Initially, it will be rolled out for Colgate’s Active Salt and Vedshakti variants and will be followed with other brands in the portfolio.
The company has partnered with packaging major EPL Ltd (formerly known as Essel Propack Ltd) to launch the recyclable toothpaste tubes.
The new tube is soft, squeezable and recyclable without compromising on key product attributes like taste.
The oral care company had already been using recyclable cartons and boxes for over a decade now. It added that it will be sharing its technology with the industry to support a shift to a much-needed circular economy.
