The Government of India has launched the Dharti Aaba Janbhagidari Abhiyan (DAJA), the largest campaign for empowering tribal communities in independent India. It is running from 15 June to 15 July 2025, the month-long campaign is reaching over 5.5 crore tribal citizens directly over a period of 31 States and Union Territories, over 550 districts, and over 1 lakh tribal villages and PVTG habitation. This huge campaign corresponds to the vision of the Prime Minister, Narendra Modi’s mantra of Sabka Saath, Sabka Vikas, Sabka Vishwas, Sabka Prayas, with the baton of inclusive governance being carried forward by the Ministry of Tribal Affairs.
The Spirit Behind DAJA: Honoring Birsa Munda
The Campaign invokes the spirit of heritage behind the name of Bhagwan Birsa Munda (Dharti Aaba), who is a tribal icon who is being commemorated by the campaign, which is articulated around the theme of Janjatiya Gaurav Varsh, representing the rich heritage-history-resilience and the True-identity of tribal communities with the spirit of fulfilling a long needed role of placing Tribals into India’s development working altogether with other communities in the process.
Massive Reach and Ground-Level Impact
In just the first nine days, DAJA has:
- Reached 53+ lakh tribal citizens
- Held 22,000+ tribal empowerment camps
- Facilitated over 1.38 lakh Aadhaar enrolments
- Issued more than 1.68 lakh Ayushman Bharat cards
- Registered over 46,000 tribal farmers under PM-Kisan
- Enrolled 22,000+ women under PM Ujjwala Yojana
- Opened 32,000+ new PM Jan Dhan accounts
Leadership Speaks
Shri JualOram, Union Minister for Tribal Affairs:“This is not merely a campaign — it is a mass movement for equity and dignity. It’s a tribute to our tribal communities who live in harmony with nature.”
Shri Durga Das Uikey, MoS, Tribal Affairs:“The rising involvement of tribal youth and women showcases a new spirit of aspiration and inclusion.”
Shri VibhuNayar, Secretary, Tribal Affairs:“From real-time digital dashboards to cultural revival, DAJA is setting a new governance benchmark.”
The 5 Pillars of DAJA: A New Model of Governance
- Janbhagidari – Led by tribal voices, powered by communities
- Saturation – Every eligible household to receive entitlements
- Cultural Inclusion – Using tribal languages and art to engage
- Convergence – Ministries, CSOs, youth groups working as one
- Last-Mile Delivery – Reaching the remotest hamlets with services
Nationwide Mobilisation: A People’s Campaign
- 550+ districts, 3,000+ blocks activated
- Participation from 700+ tribal communities&75 PVTGs
- Youth groups like MY Bharat, NSS, civil society and tribal students are on the ground
- Cultural programs across India: tribal cuisine festivals, folk dances, handicraft exhibitions
