Flipkart has signed an agreement with the Indian Institute of Millets Research (IIMR) to give Farmer Producer Organizations (FPOs) and Self-Help Groups (SHGs) access to markets.
As part of the partnership, Flipkart aims to empower local farming communities and SHGs by providing a pan-India market access to more than 400 million customers.
ICAR-IIMR will extend support with infrastructure and necessary approvals to take the partnership forward.
