International Institute of Sports Management (IISM) has launched India’s first-ever book on Sports Marketing in the country as part of a series to enrich students with industry knowledge.
The first book in the series is titled as ‘Business of Sports: The Winning Formula for Success’, which is authored by Vinit Karnik. It has been published under the banner of Popular Prakashan.
Founder of IISM: Nilesh Kulkarni.
