In a significant development for India’s horticultural exports, the first-ever shipment of rose-scented litchi from Pathankot, Punjab, was exported to Doha, Qatar, showcasing a tremendous achievement for Indian agriculture. At the hands of the Agricultural and Processed Food Products Export Development Authority (APEDA) and the Punjab Horticulture Department, this development acts as a testament to the Indian government’s efforts in enhancing the fresh fruits market globally. This shipment of rose-scented litchi also represents the selling of a second half-tonne consignment to Dubai, United Arab Emirates, and promises to open new opportunities for Indian litchi in the Gulf region.
India’s maiden export of rose-scented litchi is crucial at this time as it highlights India’s emerging strengths in premium horticulture exports, particularly with a projected 5.67% growth in fruit/vegetable exports in FY 2024–25. The export of rose-scented litchi exemplifies the balance between progressive farming, government providing support services for agriculture, logistics including cold-chain modalities, and food innovation, which allow farmers to augment agri-trade and expand their opportunities globally.
Highlights
• Export destinations: Doha, Qatar (1 metric tonne) and Dubai, UAE (0.5 metric tonnes)
• Source: Pathankot, Punjab – characterised by prime agro-climatic conditions for litchi production
• Supplier: Progressive farmer Prabhat Singh of Sujanpur
• Facilitators: APEDA and Punjab Horticulture Department
• Movement logistics: Used refrigerated pallets during transport to maximise product freshness
National production data (FY 2023–24)
• Punjab: 71,490 MT of litchi (12% of national production)
• India: Exported a global total of 639.53 MT of litchi
Significance
- Agricultural diversification: Enhance income from high value crop (eg. litchi; cherry) production
- Export potential: Create new possibilities for horticulture beyond bulks of mango, banana, etc.
- Farmer Empowerment: Supports progressive farmers and promotes premium produce in international markets
- Government Support: Reinforces initiatives under APEDA to build strong international supply chains for Indian horticulture
