______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization

_____is the collection and interpretation of information about forces, events, and relationships that may affect the organization

Marketing Management MCQs

Q. ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

  1. Environmental scanning
  2. Stakeholder analysis
  3. Market sampling
  4. Opportunity analysis

Answer: Environmental scanning

Related Posts

Scroll to Top