ITI Limited Develops Self-Branded Laptop & Micro PC ‘SMAASH’: ITI Limited, India’s primary telecom operator and multi-unit central public sector project, has made great inroads in the technology market by establishing its own branded Laptop and Micro PC, dubbed ‘SMAASH.’These products have taken the market by storm, competing successfully against well-established MNC brands like Acer, HP, Dell, and Lenovo.
Daily Current Affairs Quiz: September 2023
The ‘SMAASH’ Breakthrough
ITI Limited proudly announced the debut of its branded laptops and Micro PCs under the ‘SMAASH’ label in an exchange filing. These products boast quality and performance that match international standards. The key highlight is that ITI Limited has managed to secure numerous tenders, triumphing over formidable global brands. This remarkable feat demonstrates the company’s commitment to innovation and excellence.
Collaboration with Intel Corporation
ITI Limited did not accomplish this accomplishment alone; the company cooperated with Intel Corporation, a worldwide technology behemoth, to design and produce these flagship products. This partnership is cemented by a Memorandum of Understanding (MOU) that has allowed ITI Limited to harness Intel’s cutting-edge technology and expertise.
Impressive Deployment and Performance
ITI Limited has successfully deployed over twelve thousand SMAASH PCs, and they are performing exceptionally well at various customer sites. This robust performance underscores the reliability and efficiency of these products.
SMAASH Product Range
SMAASH PCs come in a range of configurations, including i3, i5, i7, and more. SMAASH PCs can receive DC input, which makes them compatible with solar systems. Additionally, SMAASH laptops are available in various configurations, including i3, i5, i7, with a base model featuring Celeron processors, catering to the needs of students.
ITI Limited: A Total Solutions Provider
ITI Limited isn’t just about consumer electronics. ITI Limited is a holistic solutions provider in the telecoms segment as the country’s main telecom business and a manufacturer of defence electronics goods and systems. Their offerings include a wide array of technology, such as encryptors for defense, laptops/PCs, solar panels, optical fiber cables, high-density polyethylene, and switched mode power supplies.
Supporting ‘Make in India’ and ‘Atmanirbharta’
The government’s emphasis on ‘Make in India’ and ‘Atmanirbharta’ (self-reliance) is evident in ITI Limited’s achievements. They have received a purchase order from BSNL for planning, engineering, supply, installation, commissioning, and AMC of a 4G mobile network for 23,633 sites in the West Zone of BSNL’s network. ITI Limited’s plans to manufacture 4G RAN equipment for both 4G and 5G networks highlight the nation’s commitment to import substitution and fostering innovative indigenous solutions in the telecom market.
Key takeaways for competitive examinations
- Chairman and Managing Director of ITI Limited: Shri Rajesh Rai
