The scheme utilizes the One District One Product (ODOP) approach to maximize the benefits of scale when it comes to sourcing inputs, accessing shared services, and marketing products. The ODOP framework will help develop the value chain and ensure that support infrastructure is aligned. It’s important to note that a single district might have multiple clusters of ODOP products, and there can also be clusters that include products from more than one neighboring district in a state.
The States will determine which food products are best suited for each district, always keeping the focus on perishables in mind. A baseline study will be conducted by the State Government. The One District One Product (ODOP) initiative could feature perishable agricultural goods, cereal-based items, or any food product that is commonly produced in a district along with its associated sectors. Examples of such products might include mangoes, potatoes, litchis, tomatoes, tapioca, kinnu, bhujia, petha, papad, pickles, millet-based products, fisheries, poultry, meat, and even animal feed. Moreover, the scheme could also back certain traditional and innovative products, including those that convert waste into valuable resources. For example, honey, minor forest products from tribal areas, and traditional Indian herbal edibles like turmeric, amla, and haldi could be supported.
Support for agricultural products would be for their processing along with efforts to reduce wastage, proper assaying, and storage and marketing.
For providing support existing individual micro-units for capital investment, preference would be given to those producing ODOP products. However, existing units producing other products would also be supported. In the case of capital investment by groups, predominately those involved in ODOP products would be supported.
Support to groups processing other products in such districts would only be for those already processing those products and with adequate technical, financial, and entrepreneurial strength. New units, whether for individuals or groups would only be supported for ODOP products.
Support for common infrastructure and marketing & branding would only be for ODOP products. In case of support for marketing & branding at the State or regional level, the same products of districts not having that product as ODOP could also be included.
The Department of Commerce is focusing on agriculture crops on a cluster approach for support for exports under the Agriculture Export Policy, and the Ministry of Agriculture is also focusing on a cluster approach for the development of specific agriproducts in districts having a comparative advantage. The ODOP approach of the scheme would lead to easing in providing common facilities and other support services.
