– PhonePe Pulse is India’s go-to destination for accurate and comprehensive data on digital payment trends
– The Pulse website reveals digital transaction habits of over 300 Mn Indians at a district level
– The Pulse report is a ‘state of the union’ in-depth view on the Indian digital payments industry
PhonePe also launched the Pulse Report, an in-depth study on the evolution of digital payments over the past 5 years. The report also has rich insights about how digital payment adoption across India has evolved since 2016 and includes detailed geographical and category-specific trends.
Significance of the product
The product launched by PhonePe is relevant for key stakeholders like the Indian government, policymakers, media, industry experts, regulatory agencies, local merchant partners, start-ups, students and academic institutions. The data set, trends and stories can be used by these partners to gain a better understanding of consumer and merchant behavior as well as to identify strategic growth opportunities.
About PhonePe
PhonePe is India’s leading fintech platform with over 300 million registered users. Using PhonePe, users can send and receive money, recharge mobile, DTH, pay at stores, make utility payments, buy gold and make investments. PhonePe forayed into financial services in 2017 with the launch of Gold providing users with a safe and convenient option to buy 24-karat gold securely on its platform. PhonePe has since launched several Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, and Corona Care, a dedicated insurance product for the COVID-19 pandemic among others. PhonePe also launched its Switch platform in 2018, and today its customers can place orders on over 600 apps directly from within the PhonePe mobile app. PhonePe is accepted at 20+ million merchant outlets across Bharat.
