According to the Randstad Employer Brand Research
(REBR) 2019 reported that Amazon India, the
E-commerce giant, is the most
attractive employer brand in the country. Amazon
scored high on financial
health, utilisation of latest technologies and a strong reputation.
The top
10 most-attractive employer brands in India for 2019 are:
1st-Amazon India
2nd-Microsoft India
3rd-Sony India
4th-Mercedes-Benz
5th-IBM
6th-Larsen & Toubro
7th-Nestle
8th-Infosys
9th-Samsung
10th-Dell
Findings
of the report:
REBR covered 75% of the global economy with 32 participating countries and
more than 2,00,000
respondents worldwide.
The research found that the top driver for
the Indian workforce while
choosing an employer are:
♦ salary
♦ employee benefits
♦ work-life balance
♦ job security
It also said that 55% of Indians prefer to work
for a large multi-national
corporation, only 9%
preferred start-ups.
The preference for MNCs can be strongly
attributed to job
security, financial health and career progression opportunities that
these organisations are able to offer their employees.